MKT501 Quiz4

Subject: MKT501 Quiz4 Mon Jul 04, 2011 11:16 am

Quiz4 MKT501

Quote :: Question # 1
Idea-reducing stage of new product development process is called:
Select correct option:
Concept development
Product concept
Idea screening
Idea generation

Question # 2
Which of the following method is mostly used in the retailing?
Select correct option:
Courier service
Online shops
Self-service
Counter-service

Question # 3
A company designs the product with little or no input from customers, the company is practicing which of the following concept?
Select correct option:
Product concept
Marketing concept
Selling concept
Production concept

Question # 4
Which of the following market dominance strategy involves less risk of competitive attacks?
Select correct option:
Challengers
Leaders
Followers
Nichers

Question # 5
All of the following are the examples of unsought goods EXCEPT:
Select correct option:
Course books
Encyclopedia
Funeral plots
Insurance policy

Question # 6
The decisions regarding bundling of a product are related to:
Select correct option:
Product
Price
Distribution
Promotion

Question # 7
Which of the following mode of selling is best for Encyclopedia?
Select correct option:
Electronic sales
Complex sales
Direct sales
Indirect sales

Question # 8
A brand which cost more than other products is called:
Select correct option:
Premium brand
Economy brand
Co-brand
Family brand

Question # 9
Which of the following is NOT an advantage of penetration pricing?
Select correct option:
It creates high stock turnover
It encourages the entry of competitors
It creates valuable word of mouth
It creates goodwill

Question # 10
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging

Question # 11
Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country?
Select correct option:
Internet
Electronic media
Mass media
Publicity

Question # 12
Price is the only element in the marketing mix that produces:
Select correct option:
Fixed cost
Expense
Variable cost
Revenue

Question # 13
Which one of the following BEST describes the human need?
Select correct option:
Food
French-fries
Burger
Pizza

Question # 14
Lipton yellow label has advertised, "get 20% extra tea for the same price". Identify the type of consumer sales promotion technique used by Lipton yellow label.
Select correct option:
Cents-off deal
Price-pack deal
Price deal
Loyalty rewards program

Question # 15
Which type of media has an advantage of “mass coverage” for promotions?
Select correct option:
Television
Radio
Newspaper
Direct mail

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