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 MKT621 Quiz (Advertising & Promotion) MCQs

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PostSubject: MKT621 Quiz (Advertising & Promotion) MCQs   Tue Oct 25, 2011 2:49 pm


MKT621 Quiz
Advertising & Promotion
MCQs



Question # 1 of 15
Which kind of advertisement it will be if it is sponsored by a non profit institution?
Select correct option:
Institutional advertising
Corporate advertising
Commercial advertising
Non commercial advertising

Question # 2 of 15
Which one of the following media has audio and video attraction?
Select correct option:
Radio
Magazine
TV
Newspaper

Question # 3 of 15
In an advertisement, the verbal portion including headlines, body, and signature, is called:
Select correct option:
Layout
Script
Copy
Story Board

Question # 4 of 15
Which of the following tools is mostly costly but has less per audience cost than all tools?
Select correct option:
Advertising
Public Relations
Publicity
Sale Promotion

Question # 5 of 15
A printing error in a newspaper advertisement is an example of:
Select correct option:
Carelessness
Message loop
Message Reliability
Noise

Question # 6 of 15
Recognition tests, theater tests, and recall tests are used for evaluating ______.
Select correct option:
Specific Advertisement Objectives NOT SURE
Specific Advertisements
Different Advertising Media
Specific Ad Agencies

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Question # 7 of 15
A company has limited selected audience with no ad competition and personalized
interaction with audience. Which type of following media, company will use?
Select correct option:
Direct Mail
Internet
Newspapers
Radio

Question # 8 of 15
What is the task of a copywriter?
Select correct option:
Writing ads for different media
Evaluate marketing date
Editing and re writing copy
All of these

Question # 9 of 15
Which one of the following is NOT included in the components of positioning?
Select correct option:
Benefit
Target
Competition
Price

Question # 10 of 15
Which of the following refers to potential audience might be exposed to the advertising
message?
Select correct option:
Reach
Frequency
Scheduling
Coverage

Question # 11 of 15
In following Advertising Hierarchy Models, at which stage a person shows understanding
and thinking behavior.
Select correct option:
Cognitive stage
Affective stage
Behavior stage
Action stage

Question # 12 of 15
Which one of the following is first step in developing media plan?
Select correct option:
Evaluation & control
Selection of media
Media strategy implementation
Market situation analysis

Question # 13 of 15
Which one of the following is the basic equation of “VALUE”?
Select correct option:
Value = brand image / cost
Value = cost / convenience
Value = cost / loyalty
Value = benefit / cost

Question # 14 of 15
To increase a market share a company organizes a Point of Purchase (POP) Displays. It is an example of:
Select correct option:
Brand Promotion
Channel Promotion
Consumer Promotion
Trade Promotion

Question # 15 of 15
Nestle gave an advertisement, “Nestlé’s makes the very best chocolate,” which one of the following claim they have used in this advertisement?
Select correct option:
Puffery
Weasel claim
Shock ad
Emotional ad

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